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Our Winter Campaign


“Winter is Coming” is a campaign targeting our internal community (mainly students) to create awareness on the importance of the use of appropriate clothing for the winter season. 


Based on the Game of Thrones line, we used elements of the famous series to bring to life the characters within our community. Through John Snow, Daenerys Targaryen, and Drogon, we try to communicate the importance of keeping warm now that COVID 19 variants such as Omicron and the drop in temperature, make us more susceptible to respiratory illnesses.  Accordingly, it is very important that students dress in layers and warm clothing. As a way to transmit this information in an attractive and fun way, we took as a reference the series Game of Thrones to exemplify the type of clothing appropriate for the season. 


We would like to thank Mercedes Peterson, Middle School Principal, and Martín Marmolejo, MS STEM Coordinator, for their participation in this project.  


The following images are the ones that have been used for the campaign:

 

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